Deals · Agency M&A · Interim CEO · Nashville · Los Angeles · New York
Five exits in media, marketing and football. I've sat on both sides of the table.
I'm Morgan Harris. Twenty-five years building, running and selling companies in media, marketing and professional football. Five exits. I do deals in sport and media, I help agency owners get out at the right number, I tell brands the truth about their agencies, and I take the CEO seat when a business can't afford an empty one.
The deal is where the value moves.
Most people spend years grinding out a few points of margin. Then one transaction decides everything — what the business is worth, who ends up owning it, and whether the founder walks away whole.
That's the moment people are least prepared for. They've never sold anything. The buyer has bought forty.
I've been on both ends of it. I've built companies, sold them, bought them back from other people, and sat in the board meetings after the wire cleared.
That's the room I'm useful in. Not the strategy offsite.
How we work together
Five ways in.
Sports & media deals— sourcing, structuring, advising
Clubs, rights, media businesses, the companies that orbit them. I've bought two football clubs, sold two, and I sit on a board today. I know what these assets are actually worth and what the seller isn't saying.
Agency M&A— get your agency sold
I've built, run and sold three agencies. I buy them now. If you own a $3M–$30M shop and you want out in the next two years, I'll tell you what it's worth today, what's suppressing the number, and how to fix it before you go to market.
Agency diligence— before you sign, or after
Brands hire me to pressure-test agencies before the contract and audit the ones already billing. I've written the scopes and set the margins. I know exactly where the money goes.
Interim CEO— when the seat can't stay empty
Transition, turnaround, post-acquisition. I step in, stabilize the business, make the hard calls a permanent hire can't make in month one, and hand over something worth running.
Fractional CMO— when it's genuinely the problem
I'll own the marketing function and be accountable for the number. I bring my team in to do the funnel, CAC and analytics work. I don't pretend to be an analyst.
Most advice about deals is secondhand. Mine isn't.
I've been the seller.
Five exits. Three companies, two football clubs. I've been through diligence with my own numbers on the table and no way to hide.
I'm the buyer now.
Chairman of a multi-agency platform. I look at deals every month. I can tell you quickly how yours reads to a buyer — before the buyer does.
I still run the businesses.
Agencies, a club, a platform. Not a banker with a model. An operator who has to make payroll and answer for the number on Monday.
A few things I've done.
- Five exits across digital media, marketing technology and professional football — Audio Lunchbox, HYFN, TONIK+, Campobasso, Dagenham & Redbridge.
- Chairman of North Sixth Group — a platform of marketing agencies serving global brands, plus professional sports teams and affiliated sports-focused businesses.
- Brooklyn FC — a professional football club held inside North Sixth Group.
- Bought an underperforming Los Angeles agency and rebuilt its leadership, margin structure and pipeline.
Fair questions.
"Are you a banker?"
No. Bankers run a process. I've run the companies inside the process. When I tell you what a buyer will question, it's because I've been asked it about my own business.
"How small is too small?"
For an agency sale, roughly $3M in revenue and up. Below that the work is usually getting the business into shape first — which I'll say on the call rather than sell you a process that won't clear.
"Do you take equity?"
Sometimes. Cash, equity, success fee, or a mix — depends on the deal and how much of the outcome I'm carrying. We'll cover it on the first call.
"You still do CMO work?"
Yes, when marketing is genuinely what's broken. I own the function and I bring my team in for the funnel, CAC and analytics work. I don't sit in a spreadsheet pretending to be an analyst.
Thirty minutes. No deck.
Tell me what you're trying to get done — a deal, an exit, an agency problem, an empty seat. I'll tell you what I'd do and whether I'm the right person to do it.